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METRO

SİRHA 2016

METRO

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The Metro Market Stand, carefully designed and implemented by İdil Banu Architecture Office, put its signature under a fascinating stand at the famous Sirha Istanbul Fair. Located inside this bustling event, the booth reflects the essence of Metro Market, seamlessly combining innovation and practicality. Adopting a modular structure, the booth skillfully balances form and function, creating an inviting space for visitors to explore.

CLIENT

METRO

LOCATION

İSTANBUL, TURKİYE

YEAR

2016

WELCOMING & CLEAR

It was aimed for the visitors to have an experience that introduces the culture and brand identity of the Metro Market rather than a stand experience. This experience was made available to visitors with open aisles and presentations, and strong use of big clear glasses

EXPERIENCE FOCUSED

We aimed to recreate a realistic segment of Metro Market’s interiors with use of wallpapers, and wood furnitures to give the visitors a taste of a realistic and sincere experience

A QUALITY LIFE FOR YOU A QUALITY LIFE FOR YOU

The METRO stand strategically combines cutout shapes, with the firm’s symbolic icons, to represent it’s varous product range focusing on geographically stamped products.